Liquid Smoking, a new fruit-flavoured herbal drink that claims to be an alternative to cigarettes, is not designed to help smokers stop their habit but cheat the smoking ban, according to Brenda Sweeney, director of Allen Carr’s Easyway To Stop Smoking clinics in Ireland.
The product is expected to hit the shelves before Christmas and claims to deliver a similar fix to cigarettes.
United Drinks and Beauty Corporation, inventors of this drink, hope that it will go on sale just in time for Christmas. They say that the drink doesn’t contain nicotine, but instead has a mix of roots from South African plants. The company hopes Liquid Smoking to be as popular as Red Bull in bars and used as a mixer in drinks.
Martin Hartman, chief executive of the company, said there was no research proving the drink was harmful in any way. He said the company is waiting for clearance from health authorities in Holland to be able to sell the product in Europe and quickly roll out across the globe as there is a queue of interested parties looking for the distribution rights from different parts of the globe.
However those who help smokers quit the habit such as Brenda Carr from Allen Carr Easy Way Clinics are not happy. “The drink is targeting those smokers who want a replacement to cigarettes inside public premises, where it is no longer possible to smoke, due to the smoking ban,” explains Sweeney. “People shouldn’t think this product will help them stop smoking. It is just a temporary replacement for those who are really craving a cigarette in the pub but have no intention of stopping. It is encouraging the habit, more than fighting it.”
The drink doesn’t contain nicotine but a distilled mix of roots, with similar properties to nicotine. “The product hasn’t got the clearance from the relevant health authorities so we will have to wait and see if it will get approved, as for now we don’t know exactly what effects will have on the consumers,” adds Sweeney.
“We welcome any new healthy alternatives to help people stop smoking. However, we don’t consider this product will have any benefits for those who are genuinely trying to stop smoking. We strongly recommend they don’t replace cigarettes with another form of nicotine or, indeed, other substances that might create the same level of addiction.”
Allen Carr’s method is drug-free, instantaneous and easy. It works by undoing the brainwashing associated with smoking. The therapy lasts for five hours and the clinics offer a three month money back guarantee.
Celebrities who have used the Easyway method include actors like Sir Anthony Hopkins, Sean Bean, Ellen DeGeneres and Julie Christie, and musicians like Johnny Cash, George Harrison and Lisa Stansfield. Virgin founder Sir Richard Branson is also among Allen Carr’s method’s fans.
The Irish Easyway clinics are held in Dublin and Cork and also offer a corporate service. Easyway’s corporate clients include ESB, AXA, Waterford City Council, among many more.
Allen Carr Easyway can be contacted on 1890 379929 and website is www.easyway.ie.
